Aston Martin AM-RB 001 Launch Event

TheOnlooker delivered an incredible and unique production for our clients at Aston Martin for the Middle East launch of their brand new hypercar; the AM- RB 001 at Etihad Towers. The vehicle, designed in collaboration between the top British luxury manufacturer and the hugely successful Red Bull Racing is soon to set a precedent and produce the world’s fastest street legal car by 2019.

The event; utilizing a 9 metre fully rotating platform, a 14m x 3m wide screen with projection, show lighting and some of the industries top video contentthe launch was synchronized to present the vehicle at just the right time to unveil the new model within the confines of Etihad Towers Ballroom. It was met by glowing applause from over 60 special invitees, VIP guests and the select media who were then able to get up close and personal with the new concept.

With guest appearances from Dr. Andy Palmer (CEO of Aston Martin Lagonda), Marek Reichman (Chief Creative Office – Aston Martin) and Max Verstappen (Red Bull Racing F1 Driver), this was an event to remember and a huge achievement to TheOnlooker team on delivering another fantastic vehicle showcase.

  • Client

    Aston Martin Lagonda

  • Services

    • Creative Consultancy
    • Production Design
    • Content Development
    • Technical Management
    • Event Direction

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