Rolls Royce Wraith Unveiling

TheOnlooker proudly partnered up with INKED to produce an exclusive event for the unveiling of the new Rolls-Royce Wraith and bespoke sculpture from Emirati artist Mohammed Kazem, which took place in the prestigious Manaraat Al Saadiyat, Abu Dhabi on May 24th 2017.

Marking an exciting moment for the marque and Abu Dhabi’s vibrant and thriving art scene, the theme of the evening took inspiration from three significant locations: St Gallen – the studio where Kazem created the sculpture; the home of Rolls Royce, Goodwood – the main inspiration for both sculpture and car, and Abu Dhabi, representing the artist’s UAE roots and location of the reveal. The locations inspired the complete food selection and the video content, displayed in an embracing set up of 11 LED screens; then a customized sound and light design did the rest of the magic to deliver a unique multi sensorial dinner experience.

  • Client

    INKED

  • Services

    • Creative Consultancy
    • Production Design
    • Content Development
    • Technical Management
    • Event Direction

Share project

Related projects